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Marketing Hubris or Not, Are you Ready to Profit from The Internet of Things (IoT)?

A recent article in CIO Insight, The Internet of Things Gets Real, reveals remarkable statistics projecting the IoT’s growth. “According to Cisco Systems, 99 percent of physical objects will eventually become part of a connected network. Meanwhile, consulting firm Gartner predicts that IoT products and service suppliers will generate incremental revenues exceeding $300 billion by 2020. It

Times Square Banner Features goTransverse

goTransverse is taking a bite out the Big Apple this week! Our Austin-based company was spotted in Times Square in New York City earlier this week. Be prepared to see more from us as we continue to grow our presence from coast to coast and around the globe. And as our platform gains industry recognition

TRACT® Platform Updates – Summer ‘15

goTransverse is proud to announce new capabilities for its TRACT® platform. Key functionality improvements in ordering, invoicing and worldwide payments have been made. This is critically important for companies with an international customer base to expand business across the globe. TRACT® Summer ’15 is available immediately with a number of enhanced features. Marketers can now

Budgeting for SaaS Projects in 2016

It’s official—the Cloud has gone mainstream. According to CFO, “software-as-a-service (SaaS) arrangements now outselling licensed software.” This year, 73% of CIOs surveyed by Piper Jaffray have “allocated budget for cloud-related spend”. And as companies explore SaaS, their interest has only increased: Of IT executives who responded to Computerworld’s annual Forecast survey, more than 40% planned

Webcast: Why Companies Need a Bookings Policy, and How to Create One

Mike Murphy, Chief Business Officer, GoTransverse Watch recorded webcast 1 CPE Credit Cost: Free! This webinar will cover the ins and outs of booking policies, delivering real-world advice around bookings policy assessment, best practices and pitfalls. Specifically, you will learn: Why a bookings policy is now standard practice for subscription and services industries. How to