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Company News from James Messer, CEO of goTransverse

Greetings, The second quarter of 2015 proved to be another exciting one for goTransverse. We are gaining market momentum with each passing week and helping innovative companies disrupt the status-quo and leapfrog the competition. New President, Michael Beamer I want to welcome former National Instruments Corp (Nasdaq: NATI) executive Michael Beamer as President. A 23-year

Marketing Hubris or Not, Are you Ready to Profit from The Internet of Things (IoT)?

A recent article in CIO Insight, The Internet of Things Gets Real, reveals remarkable statistics projecting the IoT’s growth. “According to Cisco Systems, 99 percent of physical objects will eventually become part of a connected network. Meanwhile, consulting firm Gartner predicts that IoT products and service suppliers will generate incremental revenues exceeding $300 billion by 2020. It

Times Square Banner Features goTransverse

goTransverse is taking a bite out the Big Apple this week! Our Austin-based company was spotted in Times Square in New York City earlier this week. Be prepared to see more from us as we continue to grow our presence from coast to coast and around the globe. And as our platform gains industry recognition

TRACT® Platform Updates – Summer ‘15

goTransverse is proud to announce new capabilities for its TRACT® platform. Key functionality improvements in ordering, invoicing and worldwide payments have been made. This is critically important for companies with an international customer base to expand business across the globe. TRACT® Summer ’15 is available immediately with a number of enhanced features. Marketers can now

Budgeting for SaaS Projects in 2016

It’s official—the Cloud has gone mainstream. According to CFO, “software-as-a-service (SaaS) arrangements now outselling licensed software.” This year, 73% of CIOs surveyed by Piper Jaffray have “allocated budget for cloud-related spend”. And as companies explore SaaS, their interest has only increased: Of IT executives who responded to Computerworld’s annual Forecast survey, more than 40% planned