Monetization or the billing process is often thought of as a necessary evil to just pay the bills. And it does do that; but the monetization process itself can lead to innovation.
One-time billing is not complex, is easily understandable, and is often necessary. Adding a subscription component brings benefits to both the buyer and the seller, expanding the possibilities to serve a particular market. With the addition of measuring usage, and building a monetization model using elements from all three approaches—along with some business creativity—disruptive innovation is enabled.
Stratecast regularly examines the monetization processes and functions within the communications service provider (CSP) sector. This report looks at how other industries are now benefiting from monetization concepts first developed within telecom; and how taking advantage of the details within the monetization process itself enables innovation in surprising new ways.
Stratecast collaborates with our clients to reach smart business decisions in the rapidly evolving and hyper- competitive Information and Communications Technology markets. Leveraging a mix of action-oriented subscription research and customized consulting engagements, Stratecast delivers knowledge and perspective that is only attainable through years of real-world experience in an industry where customers are collaborators; today’s partners are tomorrow’s competitors; and agility and innovation are essential elements for success.
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