Throughout 2016 MGI Research conducted a comprehensive survey of buyer preferences and intentions in the Agile Monetization market. The study reached numerous decision makers, current and potential buyers of monetization technology solutions.
The results reveal important shifts in trends amongst leading adopters of agile monetization solutions. The major findings of the report cover:
- Key drivers for monetization modernization
- Billing challenges organizations faces
- Pricing model shifts
- Spending benchmark
- Priorities, intentions, budgets and preferences
- Cloud preference
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