The internet of things’ growth spurt over the past year leaves many wondering what the next 12 months will bring. Industry experts looked in their crystal balls and offered IoT predictions for the days and months ahead.
As the commonly cited statistic goes, nine out of 10 companies will fail within their first four months of operations. As such, Michael Beamer, president at goTransverse, knows that companies must start with a clear view of monetization, especially in IoT.
“Companies who haven’t yet figured out how to bill for these new products and services will be left behind by those who have,” Beamer said. “Without an aligned go-to market strategy, the groundwork that has been laid merely becomes a blueprint without infrastructure. Figuring out what model works, articulating ROI and understanding how an IoT initiative impacts the entire business will become mission-critical for companies looking to emerge victorious in the competitive world of IoT.”