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IoT Agenda: Monetizing customer usage data

by Michael Beamer

The internet of things provides businesses with an incredible opportunity when it comes to analyzing customer data. With the right technological infrastructures, businesses can now capture customer usage data at levels previously unimaginable, helping to inform new market strategies and product innovation.

While being able to collect immense quantities of customer data is proven to help companies facilitate the buyer journey and improve customer experiences, it shouldn’t stop there. Instead, companies should find ways to monetize it as well.

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