by Ed Popow
How content providers can still drive revenue without raising prices on their existing customer base.
The media and entertainment industry has undergone significant changes over the last 10 years. Between the onset of streaming services and changing consumer demands for more control and convenience, cable and streaming providers must find new ways to stay competitive amidst an increasingly diversifying ecosystem.
In fact, a PwC report found that the number of consumers who could see themselves subscribing to a cable provider in the following year dropped from 91% in 2014 to 79% in 2015. It also found that 79% of U.S. consumers subscribed to some sort of pay TV in 2016, but 23 percent of those subscribers engaged in cord cutting activity in the past year.