Customers have an easier time paying for OTTs than traditional cable bundles.
Consumers are radically transforming the way they enjoy media and entertainment. Gone are the days of endless channel surfing; today we’re in an era of instant online content delivery streamed directly to smart devices.
It used to be that the term “cord cutters” was reserved for tech-savvy millennials, but that’s changing. According to Experian Marketing Services, “an estimated 7.3 percent of U.S. households (8.6 million homes) today are considered ‘cord-cutters,’ meaning they have high speed internet but no cable or satellite television service.”