Speed to Market
Two of the biggest competitive advantages for any business are speed and agility. Often, it’s not the best company, product or solution that wins marketshare and bulk of the revenue but rather the first to market. Your competition is racing you to market this very moment.
Well-established enterprises must avoid getting bogged down with legacy systems. Traditional business systems are not natively architected to quickly launch new products and services with multiple dynamic, disruptive and adaptive business models. Innovative businesses must leverage every available advantage to launch quickly to market before the competition PLUS operationalize this level of flexibility at global scale.
This is the TRACT® advantage from goTransverse.
Configure, Price, Quote
CPQ Essentials for TRACT accommodates the unprecedented volume of unique billing configurations made possible by new consumption-based services and supports a wide array of order configuration – from simple subscriptions, to complex, multi-product purchases. Simply product catalogs and support flexibility in bundling and pricing to ultimately increase sales.
Back office systems should never hamper the ability to launch new products, services, bundles and offers quickly. TRACT has a sophisticated, industry-leading, robust product catalog that helps fight product proliferation and the need to create new and unique products in the billing system for each variation of the offering, such as billing schedule, payment type, etc.
The ability to seamlessly support any pricing strategy ranging from simple recurring fees to consumption-based tiers, tapered pricing, resource pooling, usage thresholds and more gives you the competitive edge. The TRACT platform supports all pricing models and applies those models in real-time as customers consume your products and services.
Acquiring and maintaining significant market share faster than the competition requires careful promotional planning and activity. TRACT supports promotional offers for any existing or new products, services or bundles. The promotions can be tailored to specific time periods, geographies, market segments, customer accounts and more to achieve your go-to-market goals.
Being first to market doesn’t guarantee success. You must also quickly pivot as the market changes. TRACT has the ability to apply charges, send notification and scale pricing as soon as an event occurs. The real-time rating engine in TRACT allows you to set business logic rules to make adjustments at the speed of your business. TRACT received the highest possible score among global billing providers for its Usage Metering and Rating capabilities in The Forrester Wave™: Subscription Billing Platforms, Q4 2015.
The race to revenue requires all pieces and parts of the organization to work harmoniously, including communication between business applications. TRACT boasts a powerful decisioning Action Framework. The Action Framework is an intelligent workflow triggering system that prompts email notifications and web-service calls to external systems based on rules you define and real-time activities you configure in the system. These triggers make every second count for driving your business growth.
Companies in hyper-growth stages often outgrow their systems for domestic business, and speed to market also means rapid expansion into new geographies. The TRACT platform is built for rapidly scaling up operations. TRACT also supports multiple conversion currencies directly within the native GL subledger, simplifying multi-currency revenue recognition. In fact, TRACT received the highest possible score for its Globalization and Localization capabilities in The Forrester Wave™: Subscription Billing Platforms, Q4 2015