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Beyond the Hype: How to Avoid Common IoT Monetization Mistakes



Monetizing the Internet of Things

Despite the promises of profit surrounding the Internet of Things (IoT), many companies are shying away from new projected revenue opportunities. According to a recent KPMG Technology Innovation Survey, their hesitation results from technical complexity, lack of organizational experience, potential business disruptions and security concerns. What’s more, these potential challenges have led some organizations to make serious mistakes in their pursuit of IoT monetization opportunities.

Learn how to avoid the common pitfalls of IoT monetization and help your organization avoid these same mistakes. In this on-demand webinar, presenters Jeff Kaplan of THINKstrategies and Michael Beamer of goTransverse discuss:

  • The most common IoT monetization mistakes
  • The best strategies and tactics to successfully monetize IoT initiatives
  • The advantages of agile monetization platforms for IoT monetization
  • Real-world IoT monetization success stories


Register to access the webinar today!

Featured Speakers:

Jeff Kaplan
Jeffery Kaplan, Managing Director of THINKstrategies

Jeff Kaplan is an award-winning strategist with 30 years of experience in the high tech market. His firm focused entirely on the business implications of the transition of the technology industry from a product-centric to services-driven solution model, including Software-as-a-Service (SaaS), Cloud Computing and Managed Services, and how organizations can leverage these trends to capitalize on Big Data and the Internet of Things (IoT).

Michael Beamer
Michael Beamer, President of goTransverse

Michael Beamer is a 24-year technology and business leader with unique experience helping companies maximize the business impact of technology. He’s been instrumental in the growth and success of companies ranging from pre-revenue startups to companies that top the Fortune 500. In his current role as President of goTransverse, he is helping the company emerge as the top IoT monetization solution provider, leading industry discussions with other IoT execs and analysts to drive the future of IoT monetization.