About Us

Allison Dancy

Vice President of Marketing

A proven marketing leader with over 20 years experience across multiple industries, Allison is responsible for the strategic direction and execution of all aspects of marketing.

Prior to joining goTransverse, she led marketing for several organizations, including serving as Vice President of Marketing for Hearst-owned CDS Global, the worldwide leader in business process outsourcing for the publishing industry. There she spearheaded a global rebrand, built a closed-loop demand generation team, and created sustainable processes around go-to-market, public relations, content marketing and demand generation, fueling the company’s expansion into new markets.

Allison has held a variety of leadership roles in sales, partner channels, strategic alliances, demand generation & marketing for companies such as Dell, IBM/Lotus Development, and OpenText/Vignette.

Posts by Allison Dancy

What Is Consumption-Based Billing?

Both traditional and digitally native companies are making the switch to a new, more flexible model: consumption-based billing. Traditionally, two models have dominated the billing stage: one-time, fixed charges and simple subscriptions. Both have their…

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