February 5, 2013
Worldwide Ecommerce Sales Are Growing. Is Your Business Ready?
In 2012, worldwide e-commerce sales topped $1 Trillion for the first time according to digital marketing, media, and commerce outlet, eMarketer. And those numbers are expected to grow by 18 percent this year as consumers continue to gravitate towards online shopping for convenience, greater selection, and typically, lower prices.
This is great news for e-commerce companies. But are they ready to handle the increase in transactions? One of the appeals of running an e-commerce business as opposed to a brick and mortar storefront is the lower operating costs due to lack of rent, utility bills, and sales associates. Yet with a smaller staff and ability for exponentially more consumers to purchase goods online 24/7, come challenges for e-commerce companies’ back offices – particularly when it comes to billing.
When a consumer purchases an item online, it’s critical that the transaction is accurate, quick, and easy to complete. This helps decrease abandoned shopping carts due to a complicated checkout process, as well as customer frustration or churn due to billing inaccuracies. On the backend, billing accuracy is obviously also important, but for smart businesses, an automated, customized billing system that offers pricing flexibility and the ability to capture valuable customer purchasing data is also a must.
Having the right billing system in place gives you peace of mind, a boost in operational efficiency, enhanced customer analytics for effective marketing campaigns and lets you get back to the important things – like growing your business. So what are you waiting for? Get ahead of the competition by ensuring you have the right back office solutions in place before it’s too late.
Contact firstname.lastname@example.org to learn how TRACT Billing by Transverse will transform your e-commerce business.