Usage-Based Monetization for Enterprise

Monetization or the billing process is often thought of as a necessary evil to just pay the bills. And it does do that, but the monetization process itself can lead to innovation.

One-time billing is not complex, is easily understandable, and is often necessary. Adding a subscription component brings benefits to both the buyer and the seller, expanding the possibilities to serve a particular market. With the addition of measuring usage and building a monetization model using elements from all three approaches—along with some business creativity—disruptive innovation is enabled.

Stratecast regularly examines the monetization processes and functions within the communications service provider (CSP) sector. This report looks at how other industries are now benefiting from monetization concepts first developed within telecom; and how taking advantage of the details within the monetization process itself enables innovation in surprising new ways.

About Stratecast

Stratecast collaborates with our clients to reach smart business decisions in the rapidly evolving and hyper- competitive Information and Communications Technology markets. Leveraging a mix of action-oriented subscription research and customized consulting engagements, Stratecast delivers knowledge and perspective that is only attainable through years of real-world experience in an industry where customers are collaborators; today’s partners are tomorrow’s competitors; and agility and innovation are essential elements for success.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the Global 1000, emerging businesses, the public sector, and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics, and emerging economies? For more information about Frost & Sullivan’s Growth Partnership Services, visit http://www.frost.com.