Gaining Competitive Advantage Through Customer Management Requires a Modern, Holistic Approach

According to a 2010 study conducted by Telesperience, the number one customer management issue for communications service providers (CSP) is lack of customer management consistency across channels. The Telesperience research further indicates that .82% of CSPs surveyed reported that a suboptimal customer experience was driving up churn rates and operational costs, while affecting competitive positioning all of which result in lost revenues..

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