Introducing Customer Asset Management

A new way of thinking about customers.
As communications companies squeeze the last bit of subscriber wallet share, there must be a shift from a network-centric focus to a customer-centric focus. That's were customer asset management comes in to play.

Customer Asset Management (CAM) systems create, manage and optimize unique customer relationships to deliver new value chains and business models with third parties for the benefit of customers and the long-term value and profitability of the companies. CAM allows companies in hyper-competitive markets to maximize the value of their existing and future customers through non-traditional business opportunities.

A CAM system eclipses traditional business management (ERP & Billing) functionality by exposing and building, in real-time, unique customer relationships to deliver new monetization opportunities with service and content providers, application vendors, consumer packaged goods providers, consumer electronic companies, advertisers, retail chains, and other partners.

Transverse is the first Customer Asset Management (CAM) solutions provider to deliver a set of processes, tools and software for companies in hyper-competitive markets to quickly and easily deploy, and as needed, integrate with legacy systems. We do this via a SOA-based framework to securely deliver new, real-time, highly targeted relationships with customers and thrid party partners through a variety of channels including physical and virtual touch points, service and content bundles, advertising and marketing initiatives, as well as a variety of service and content delivery options.

At any customer touch point, Transverse enables companies to create, manage and optimize customer relationships with highly relevant and valuable content, services, products, and offers by managing - in real-time - business relationships to generate revenue, improve margins, decrease costs, and reduce customer attrition.